Author Archives: Porras

Designed to Represent


Shop the Tour de France Collection, inspired by the leader jerseys in the most celebrated race in cycling.

Available in store with Prizm Road Lens

Jawbreaker $230

Radar EV $210

Meet ELEMNT. The power you demand. The simplicity you expect.


Level Mode: ELEMNT allows you to select 1 of 10 levels, each with a progressive resistance curve, just like riding outside. The faster you pedal, the harder it gets – just like riding a fluid or wind trainer.
ERG Mode: ERG mode allows you to use ELEMNT to set your target power wattage and if your cadence drops, the KICKR will increase the resistance to maintain a constant power output, regardless of speed.
Routes & History: Have a favorite route? Training for a race? KICKR will use the GPS file from your ELEMNT to change resistance automatically and simulate elevation grade. Shift gears and ride just like you would on the road.

2016 Trek Top Fuel 9.8


The bike that ruled the podium at the height of mountain bike racing is back to reclaim the top step. Refined and reinvigorated with new technology, Top Fuel is the fastest bike on the trail.

The better-than-ever Top Fuel is the fast, versatile choice for the cross country racer, marathon rider, and the entire Trek Factory Racing World Cup team. Continue reading

New Giro Helmets Have Arrived

Giro offers a wide range of helmets featuring some very new and advanced technology. We also are now offering new youth helmets; featuring MIPS technology so they can be as protected as possible which is now available at Atom Cyclist. #shopofthepros Continue reading